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By Sönke Lieberam-Schmidt

The consistent development of the area extensive net (WWW) creates a requirement for brand new innovations which are necessary for web searchers in addition to for info providers. whereas correct and dependent effects grew to become tougher to discover through se's, the significance for companies to be stumbled on on obvious positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the impression that search engine optimisation (SEO) has at the financial objectives of internet companies. He buildings to be had search engine marketing capability, integrates them in an internet site production method confirmed to achieve success in perform, and develops types for choosing the fitting key words. For se's, he provides new equipment of grouping and providing results.

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Extra resources for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

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A simple method is to summarize the total rank of all documents in one domain: RDk (qi ) ∼ ∑ Rdj (qi ). ) . 15) in the following way: M → Mˆ = M · RV PA . 16) The function RV PA defines the VPA-correction with regard to the old crawling algorithm. The function RV PA can be presented in different ways. The basic requirement concerning the function is that it is monotone concerning the parameters λi which quantitatively define how relevant a query for the users is. ) this 46 1 Web Search function should only use a minimum set of free parameters, which will allow the adoption (or “fine tuning”) the algorithm to the local requirements: β RV PA (Dk ) = 1 + α · λk α, β > 0.

The “Depth” strategy crawls those pages first that can be reached by following the fewest hyperlinks. The “Length” strategy crawls those sites first that have the most pages in its queue. As one can expect, the “Optimal” strategy produces a high increase of PageRank at the beginning of the crawl. After having retrieved about 75 percent of the pages, however, the “Length” strategy becomes better and dominates even the other types of strategies. Update Strategies Another way of using given resources in a more economical way is to adapt the update strategy of a crawl to the above mentioned needs.

L). 3) j=1 contains a reduced set of information – the keywords and their position in the ˆ format elements of the document. When a query is addressed to the index D, the ranking algorithm generates a set of documents (links) which is ordered by the relevancy of the documents found. 4) where n(qi ,el ) is the number of the occurrences of the keyword qi in the format element el and nel is the total number of words in this format element. There are two basic ranking methods – the dynamic and the static ranking.

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