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By Charles Wankel

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He holds degrees from the University of Wisconsin, Cornell University, and Northwestern University. Since 1980, he has been a pioneer in the practical applications of cultural anthropology to international business, and has specialized in cross-cultural communication and behavior, multi­cultural management and organization development, corporate culture, and Third World technology transfer and product development. He was the Founding Chairman of a unique anthropology-led major in International Business that for over 2 decades has been among Eckerd College’s three most popular programs.

Consider the example of the pharmaceutical company’s top management team that is trying to determine whether to remove one of their drugs from the market. If the CEO has significantly more power and decides to pull the drug, it is less likely that a less powerful member of the team will offer information contradicting that decision. In addition to power within teams, the degree of psychological safety within teams likely influences their ability to manage the IAD. Psychological safety is defined as “the shared belief that the team is safe for interpersonal risk-taking” (Edmondson, 1999, p.

Piller’s research focuses on user cocreation, mass customization, and the management of discontinuous innovation. Pierpaolo Pontrandolfo is Full Professor in Business and Management Engineering at the Polytechnic of Bari, Italy, where he is Head of Department of Environmental Engineering and Sustainable Development. He holds a PhD in Advanced Production Systems. He was visiting scholar at the University of South Florida, USA, in 1995 and 1997. He is author of about 80 papers, 40 of which are published by international books or journals.

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