By João Belo Rodeia, Alberto Campo Baeza
Книга 2G Aires Mateus 2G Aires MateusКниги Строительство Год издания: 2003 Формат: pdf Издат.:GGili Страниц: 146 Размер: 28 Язык: Английский0 (голосов: zero) Оценка:-
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2 THE TIPPING POINT Malcolm Gladwell (2001) in his international best seller entitled ‘The Tipping Point’ identifies a phenomenon whereby an activity or a technology suddenly emulates the kind of behaviour that we see when we talk of an epidemic in medical terms. It is a significant point in time when there is a dramatic moment when everything can change at once. The situation moves from incremental to revolutionary change in what appears to the observer a very short space of time. Gladwell attempts to identify three characteristics required for this phenomenon.
Future: Flexible inter-operability between heterogeneous ICT systems which allows seamless interaction between all stakeholders. • Processes – Current: Business processes are driven by lowest cost but there is a growing awareness of customer perceived value which is not supported by prevailing business models. – Future: Performance driven process assuring compliance with clients’ requirements and emphasis on customer perceived value. • Collaborative teams – Current: Teamwork between distributed experts in participating companies is supported by web-enabled document management systems in ‘project web sites’.
What is interesting here is that it is not the technologies which dominate. In fact in the analysis of responses it was the improved business environment and environmentally sustainable construction which headed the list. The technologies, although considered important, were seen as a means by which the other issues could be achieved. In other words, it was the people issues which were really considered to be important, whether it was now (as in the case of the business environment) or in the future (as in the case of sustainable development).